The SaaS Playbook

"The SaaS Playbook" is a practical guide written by Rob Walling for entrepreneurs looking to build and grow a SaaS (Software as a Service) business. The book covers all essential aspects: from product development to pricing, marketing, and team building. The author emphasizes bootstrapping as an alternative to traditional venture capital. He shares his 15 years of experience in the field and offers concrete strategies for achieving sustainable growth. The book also includes advice on entrepreneurial mindset and managing daily challenges.